Virtual Realities & Real Connections

  "From Browsing to Experiencing: The AR/VR Revolution in Business" In today's experience-driven economy, brands are shifting away from static screens to immersive realities. Augmented Reality (AR) and Virtual Reality (VR) are revolutionizing the way businesses connect, attract, and retain customers by developing interactive environments that merge the digital with the physical world. Mall operators are leading the charge—consider IKEA's AR-based "IKEA Place" app, for instance, which allows shoppers to put furniture in their homes virtually, prior to purchase. The same goes for Lenskart's 3D Try-On feature, where users can observe frames on their faces via real-time facial mapping. Such AR experiences remove uncertainty, increase confidence levels, and increase conversions. In the automobile sector, Audi and Tesla are utilizing VR test drive simulators and VR showrooms to provide no-contact, immersive buying experiences. Fashion brands such as Gucci are ...